FOLKUNIVERSITETET
I was part of the team behind this project during my internship at Yo Adrian.
Background
Few are aware of the full scope of Folkuniversitetet’s course catalog. They offer courses for everyone, but currently, the majority of applicants are middle-aged women seeking self-fulfillment.
Insight
Folkuniversitetet’s primary target audience consists of highly educated women with a good income—a privileged group that engages in interests such as art, culture, travel, and food. They already enjoy a high quality of life but strive for even greater happiness through self-fulfillment. This is a powerful motivation to tap into.
Solution
We illustrate the impact of learning by stylistically allowing individuals to express themselves physically and vocally. We capture moments of joy, laughter, surprise, wonder, goosebumps, tears, connection, and ambition.
Creative team:
Art Director: Martin Rörberg
Copywriter: Johan Andersson
Art Director: Julia Thunell
Copywriter: Victoria Björnefur