LINDEX
This project was developed during my internship att Lindex.
Background
Second-hand is a growing focus for Lindex but is still being treated as a startup initiative. Existing communication materials have been produced ad hoc, lacking consistency. There is no established concept or clear personality.
Limitations:
Only still-life images.
Insight
Lindex stands for strong sisterhood and a community that welcomes all women. Anyone who has grown up with a sister or a close friend knows that clothes are meant to be shared.
Idea
The Lindex second-hand concept is built on the idea that women share clothes with each other—whether it’s passing on pieces that no longer fit their style or children’s clothes that have been outgrown. We want Lindex second-hand to feel like your best friend’s wardrobe.
An example of how the concept could look for women on Lindex's website.
An example of how the concept could look for kids on Lindex's website.
Emails for Lindex members
Additional material, beyond the brief.
Creative team:
Art Director: Julia Thunell
Copywriter: Victoria Björnefur